I’m actually not trying to compare WebSpy Vantage with Google Analytics (GA), it’s like comparing apples and oranges. Both solutions provide powerful ways of tracking how visitors find your site and how they navigate through it, ideally giving you rich insights into your website traffic and marketing effectiveness. However, GA is a pure web analytics tool and comes with additional resources on optimizing AdWords campaigns, click-able heat maps, goal conversions, interactive tips and much more. The fact that GA is free for everyone to use makes it pretty compelling as well.
- Overestimating visitors who regularly clear their cookies
- Limited or no reporting for non-standard page extensions
Limited or No Reporting for Non-Standard Page Extensions
Reporting on your web server log files is a much more reliable way of getting the accurate information you need. It’s pretty darn easy as well.
Using Vantage to Analyze Non-Standard Page Extensions
Below is just a brief example of how easy it is to use WebSpy Vantage to get the reliable information on different file type downloads.
After importing my web server logs, for a randomly selected period in April, into Vantage I can get an overview of all the different file types accessed by simply clicking ‘Site Extension’.
Let’s say I am curious to find out more about the .pdf documents accessed by visitors during this period. I click on the .pdf site extension and am immediately presented with a variety of options to further investigate .pdf downloads.
For example, I can drilldown into .pdf ‘Site Resource’ to get a list of all the pdf documents accessed. To locate the most popular pdf I simply sort the list by number of hits.
It seems like the most popular .pdf document on this particular day one was our ‘5 Reasons to recommend WebSpy Reporting with 44 hits. Again, I can now drilldown further into any site extension to find out relevant information on referring sites, search engines used, the keywords used search engines etc.