Invitation to Participate in Unique Web Usage Study

We are happy to announce that all existing, and prospective, WebSpy clients are once again presented with a unique opportunity to participate in a workplace internet leisure browsing (WILB) study carried out by Dr Brent Coker from the University of Melbourne.

Dr Brent Coker is seeking organizations who are interested in participating in a study to examine how WILB affects their employees’ productivity and loyalty. Initial evidence from Dr Coker’s research suggests certain levels of WILB can result in improved productivity.

This research is to be completely anonymous; data will be de-identified before analysis, and is subject to the privacy conditions provisioned in the University of Melbourne research statute. University of Melbourne ethics approval (#0828412.1) has been granted for this research.

We strongly encourage our clients to get involved in this unique opportunity to get a concrete insight into how WILB affects their organization’s operations and:

  • Ensure your organization is successfully embracing technological developments while taking employees’ changing needs into account.
  • Understand the extent to which your employee productivity is being affected by WILB.
  • Understand your employee’s loyalty and motivation to excel in the workplace.
  • Proactively take measures to create a more harmonious and productive working environment.
  • Use Dr Coker’s expertise and findings to ensure your Internet investment is used to its full potential.

Research Methods

Dr Coker stipulates that the degree to which organizations participates is optional, but recommends a two pronged questionnaire approach to managers and subordinates using a modified version of the Endicott Workplace Productivity Scale (EWPS). EWPS is currently the best way to measure self-report worker productivity in this context. The subordinate questionnaire also includes a loyalty scale. Although never empirically tested, Dr Coker’s initial study indicated that freedom to surf is highly correlated with loyalty, through autonomy.

To find out more information or to register your interests to participate in the study please contact:

Dr Brent Coker
Department of Management and Marketing
Level 9, 198 Berkeley Street
The University of Melbourne Victoria 3010 Australia
Tel: +61-3-8344-1933
Fax: +61-3-9349-4293

Read “Freedom to Surf” media release from the University of Melbourne
Read WebSpy’s media release discussing findings from previous study

See also:

By | 2010-04-28T03:14:01+00:00 April 28th, 2010|Sales and Marketing, Uncategorized, WebSpy News Update|0 Comments

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